We have come to a time where acceptance and awareness is needed to be acknowledge by everyone. BIEMI as a clothing brand wants to provide a safe place to embrace the different issues that are not appreciated enough to create an awareness in our daily society.
In hopes it would deliver a better and more encouraging environment for people to live in. Unlike other brands, our main goal is to create a safe place for everyone to be in without worrying about the different judgements they will get.
Through this campaign, BIEMI intends to provoke your perception about beauty and encourages you to redefine your uniqueness as a quality that brings you confidence. BIEMI believes that self-acceptance might be a challenge that we have to face at some point in our lives, however, paving the ways to have faith in ourselves has to begin somewhere and there is no better way than to start it together with BIEMI.