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CELEBRATE YOURSELF

 

We have come to a time where acceptance and awareness is needed to be acknowledge by everyone. BIEMI as a clothing brand wants to provide a safe place to embrace the different issues that are not appreciated enough to create an awareness in our daily society.

For the launch of our brand, we have come out with designs that is related to the first social issues that we are raising our awareness on, which is Body Shaming. The first season which will be titled Embrace Yourself will consist of three different designs, Embracing our uniqueness, Embrace our beauty, and Embrace our scars.

1. Celebrate You

There’s no such thing as an easy life, each day we faced our own struggles yet somehow to this day we manage to pull through. There’s a saying that goes; smooth seas don’t make a good sailors.
With this design we’d like to celebrate with you, for everytime you able to go on with your journey, don’t forget to thank yourself, and make a little time to rest for awhile and enjoy yourself.

2. Celebrate Every Shape

Beauty comes in different shapes. have no shame about how you look, it doesn’t define who you are, celebration calls for inclusion.
The diverse range of body shapes across our societies represeent characters. Characters that make the world more fun to live in. Through this design we’d like to celebrate with every one of you and have a wonderful journey with our own body

How to Make Sure Your Social Media is a Safe Place

Social media can be a toxic place. However, by implementing these changes into how you use social media, you will find that it can be an empowering platform that can encourage you to be a better you.
#1 Avoid over-editing your photos to fit society’s beauty standards
Editing your photos so that you appear slimmer, curvier, lighter and less acne-prone only perpetuates society’s already-harsh beauty standards. Doing it too often could dangerously lead to body dysmorphia as you get so used seeing yourself under a filter rather than the real you. By showing who you are, you normalise the appearance of “flaws” and set your own beauty standards.
#2 Unfollow accounts that make you feel insecure
Following influencers can be empowering and provide a source of inspiration. However, if you start dieting or over-editing photos in order to look like them, maybe following them comes from a place of insecurity rather than healthy admiration. Just like Marie Kondo: declutter who you follow by asking yourself if following this person “sparks joy”.
#3 Avoid obsessing over the numbers of likes and followers
Beauty will always be subjective and, therefore, could never be weighed by the number of likes in a picture or the number of followers one has. Look only at the picture yourself; if it makes you feel beautiful and confident, don’t let the lack of validation make you feel otherwise.

Body Shaming is often Back-Handed

We would never think of hurting a loved-one. However, internalised norms and deeplyentrenched beauty standards perpetuate us to make comments that, while they are wellintended, can come off as very hurtful. Here are 4 ways people unknowingly body shame:
#1 Telling someone that they are brave for wearing something tight or revealing
This just shows how deeply-rooted body shaming is in our culture. If wearing tight skirts or revealing tank tops is perceived as bravery, it only entails that who they are should be hidden in the first place.
#2 Telling someone that they are pretty for a [insert derogatory term] girl
By mentioning the derogatory term in the compliment, it implies that who they are is
usually perceived as bad or undesirable.

#3 Telling someone that they would be prettier if they changed something about their body

This comment is particular dangerous as it promotes risky bodily modifications such as tanning, skin-bleaching and plastic surgery. The other problem with this “compliment” is that people are already pretty, and don’t need to change their body in order to feel that way about themselves.

#4 Assuming that overweight or underweight people are unhealthy

This perpetuates the idea that being overweight or underweight is sorely the result of an unhealthy diet, despite the fact they there is a myriad of medical and personal reasons why people see really high or really low numbers on their scale. These kinds of statements also shame eating and the enjoyment of food, which ultimately promotes bad dieting habits.

Models Have Insecurities Too

You know we have a cultural problem when supermodel Miranda Kerr said, “models are some of the most insecure people I’ve ever met.”
The struggle becomes even more internalised for women who don’t conventionally fit into society’s beauty standards. In Indonesia, women with curvier bodies, skin conditions and darker complexions struggle every day to feel beautiful as family contribute to an intense drive for thinness, and “mulus”, light skin has a deeply-entrenched association with high
status.
But society’s unfair beauty standards did not stop models Farilla, Zsazsa and Shapna from pursuing in life. Here are their stories and how they managed to turn their physical “flaws” into their superpowers.
“I fainted several times because I tried so hard to diet,” said Farilla, now one of the most soughtafter models in Indonesia. “However, the more I tried to accept myself, the better it got.” Farilla managed to overcome her insecurities after realising that people need plus-size models – people need representation.
By accepting who she was, she managed to make others believe that beauty goes beyond shape and size. Beauty is in the eye of the beholder and, turns out, modelling agencies find her beautiful, too.
“I often asked God why I am different.” Zsazsa has vitiligo, a skin condition in which the skin loses its pigment cells, causing a “patchy” look in different areas of the body. Because this condition cannot be cured she spent her childhood quiet and hidden, trying her best to stick to the shadows in order to avoid unwarranted looks and comments.
“It’s not easy accepting something you didn’t ask for,” Zsazsa admits. “But I came to believe that I came to earth with a purpose.” It was tough, but life started to feel easier as soon as she believed in herself and welcomed her imperfections with open arms. Now she believes that her vitiligo is her superpower, allowing her to feel confident in ways she never did, and see things with the understanding of someone who knows what it’s like to be different.
“We live in Indonesia. We are meant to be diverse. So, why can’t we all be accepted?” Shapna makes a good comment about the diversity problem in Indonesia. “I been through a
lot with people who can’t seem to accept diversity.” Like many societies in Asia, light skin is
often associated with wealth and privilege. As a result, advertisements selling skin-lightening creams prevail, further endorsing the deeplyentrenched notion that light is better.
However, that did not stop Shapna from embracing her complexion in campaigns by multinational brands such as The Body Shop. “My family taught me not to be sad about [my darker skin complexion] because we are different.” It is interesting how everybody was born different but are expected to look the same.
These stories may make you feel good, and encourage you to think differently about your insecurities. But one thing for sure is that nothing should stop you from living life to its fullest, especially how people perceive your physical appearance. By turning your physical “flaws” into your superpowers, maybe you, too, could represent Indonesia’s beauty like Farilla, Zsazsa and Shapna.

OUR STORY

Hello there,
           Us as human have been growing and adapting through the different changes that happened throughout the year. Some of us have grown stronger mentally whereas others may be really affected by the major changes in life. As human, we are highly encouraged to support and help one another by doing an act of kindness or a movement that raise awareness towards other people. Afterall, in this time period, we have come to a phase where we need to be more open minded. To be open minded, it requires us to be more accepting towards others, to not judge others easily just based on their looks, and to show more empathy towards what people are going through.
          However, it is not always the case. Some people still find it hard to be more open minded and accepting towards others and those who are suffering from all these different issues are still struggling to find their spot in society. We have vision to create a better and more positive place for people to live in. Whilst, our mission is to create a clothes that would allow people to feel secure and confident wearing it whilst raising awareness about different social issues that are happening in our society. We know it is not an easy thing to do with challenges and obstacles await. However, it doesn’t mean we can’t do this. So, buckle up and let’s do this, shall we?

Regards,
BIEMI

#TOBEME

We have come to a time where acceptance and awareness is needed to be acknowledge by everyone. BIEMI as a clothing brand wants to provide a safe place to embrace the different issues that are not appreciated enough to create an awareness in our daily society.
In hopes it would deliver a better and more encouraging environment for people to live in. Unlike other brands, our main goal is to create a safe place for everyone to be in without worrying about the different judgements they will get.
Through this campaign, BIEMI intends to provoke your perception about beauty and encourages you to redefine your uniqueness as a quality that brings you confidence. BIEMI believes that self-acceptance might be a challenge that we have to face at some point in our lives, however, paving the ways to have faith in ourselves has to begin somewhere and there is no better way than to start it together with BIEMI.
To accept is to grow, and to grow is to empower. Along with the #ToBeMe campaign, let your insecurities and weakness be exiled and let us manifest kindness, compassion, and positive affirmations as one, because in the end, you are worthy just the way you are. For further information about this campaign, check out our Instagram.

READ MORE

Models Have Insecurities Too
Body Shaming is often Back-Handed
How to Make Sure Your Social Media is a Safe Place
You know we have a cultural problem when supermodel Miranda Kerr said, “models are some of the most insecure people I’ve ever met.” …
We would never think of hurting a loved-one. However, internalised norms and deeplyentrenched beauty standards perpetuate us to make comments that…
Social media can be a toxic place. However, by implementing these changes into how you use social media, you will find that it can be an empowering platform…  

EMBRACE YOURSELF

 

We have come to a time where acceptance and awareness is needed to be acknowledge by everyone. BIEMI as a clothing brand wants to provide a safe place to embrace the different issues that are not appreciated enough to create an awareness in our daily society.

For the launch of our brand, we have come out with designs that is related to the first social issues that we are raising our awareness on, which is Body Shaming. The first season which will be titled Embrace Yourself will consist of three different designs, Embracing our uniqueness, Embrace our beauty, and Embrace our scars.

1. Embrace Our Uniqueness

At some point, we realize that we all human and we all have our own insecurities that we are trying to accept and live with. Some people believe that by observing how other people look and telling them about the changes that they have made over time that it is one way to show their affection towards others. When in fact, that is not always the case. Not everyone feels happy listening to the changes that they have made; and not everyone is happy listening to other people pointing out about the different features of our own body.
Through this drawing, we want to show that it is okay for us to stop listening to others and focus on our self. That it is okay that we are different from others, because the truth is, no one is the same! We are all different. We are all unique whether it is through the shape of our body, how curvy our body is, our height, or even scars that we have from our past experiences. These things make us US! These things make us unique and there is
nothing wrong with that. It is okay to stop listening to others and to be happy with your body.

2. Embrace Our Beauty

The design was made inspired by the ‘Body Positivity’ campaign. A lot of women feel like they are not enough, that they have to keep on following the different beauty standards that are out there and put other people’s happiness above our own. When in fact, not everyone feels happy to always keep up with the different beauty standards that keep on changing. Some of us may even find it as a burden or as a threat to our own confidence. That is where this design comes in.
This design was made as a way to remind other people that it is okay to not follow the beauty standards. That we are beautiful in our own way and our own happiness is more important than anything else. Besides, if you are happy with yourself and your own body, there won’t be anything that will be able to stop you!

3. Embrace Our Scars

We all have our own insecurities to battle with. Some of us may be insecure with the shape or colors of our body, how tall we are or even the scars that we have on our body.
Through this drawing, we want to show that the scars that we have in our body can be turned into something beautiful and it should not be something that we should be ashamed of. That we are not less because of the scars that we have in our body. Our scars don’t make us damaged or broken. We are beautiful just the way we are. Hence why we use bright colours and painted it on their face, because our scars can turn into something beautiful, as long as we see it in a positive way, instead of viewing it as something that is negative.

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