Through this campaign, Biemi intends to provoke your perception about beauty and encourages you to redefine your uniqueness as a quality that brings you confidence. Biemi believes that self-acceptance might be a challenge that we have to face at some point in our lives, however, paving the ways to have faith in ourselves has to begin somewhere and there is no better way than to start it together with Biemi.

To accept is to grow, and to grow is to empower. Along with the #ToBeMe campaign, let your insecurities and weakness be exiled and let us manifest kindness, compassion, and positive affirmations as one, because in the end, you are worthy just the way you are.

For further information about this campaign, check out our Instagram.

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